Expert: AI large model poisoning is a new form of unfair competition

According to China News Network, the "3·15" gala reported on the "poisoning" chaos of AI large models. Li Fumin, an expert from the Institute of Intelligent Social Governance at Shandong University of Finance and Economics, stated that the behavior of businesses conducting targeted training on large models through services like GEO to guide AI in generating specific product or service recommendations is essentially a new form of unfair competition and consumer misleading behavior that uses technical means for covert marketing and fabricating facts. This leads consumers to receive implanted marketing content without their knowledge, and its harmfulness and illegality need to be taken seriously.

On one hand, the above behavior infringes upon the consumers' right to know and the right to fair trade as stipulated by the Consumer Rights Protection Law. On the other hand, it constitutes false or misleading commercial promotion using technical means, disrupting the normal order of recommendation algorithms and the market competition environment, thereby forming unfair competition.

The governance of the above AI poisoning behavior requires a multi-faceted approach. Regulatory authorities should include AI-induced marketing in key monitoring and strengthen law enforcement supervision; AI operators should enhance the review of source materials and output filtering, and establish traceability mechanisms; consumers should improve their awareness of the commercial nature of AI-generated information and actively protect their rights through complaints and reports.