UFC has reached an exclusive partnership with Polymarket
Nov 13, 2025 21:08:40
According to CNBC, TKO Group (the parent company of UFC) has signed a multi-year exclusive partnership with the cryptocurrency prediction platform Polymarket. Under the agreement, UFC and Zuffa Boxing will be the first sports organizations to integrate prediction market technology into live events. Polymarket will provide real-time fan sentiment and momentum data visualization during the matches.
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