Gyft

Gyft is a mobile gift card platform founded in the United States around 2013 that digitised retailer gift cards into a phone wallet. Users could buy, store, send and redeem digital gift cards covering more than 200 major retailers, and could also load existing plastic cards into the app, with integration into Apple's passes system. It was among the earliest consumer applications to accept bitcoin, enabling bitcoin payments in May 2013 and steering payment method through points rewards, returning 3 percent for bitcoin versus lower rates for cards and third-party wallets.

Its technical proposition was to move gift card issuance, transfer and redemption off plastic cards and paper vouchers onto digital ledgers, and the company publicly proposed using the immutability of blockchain to reduce gift card fraud and double redemption by recording balances and ownership on a verifiable ledger. In July 2014 Gyft was acquired by payment processor First Data, with its technology folded into the group's Clover point-of-sale system and small-business gift card propositions continuing in enterprise form. The standalone consumer app has been discontinued, and third-party industry databases list its operating status as closed.