OkTY

OkTY is a data-monetisation platform founded in 2020 in Los Angeles whose core product is paying with data: at checkout a user chooses to share consumption preferences and interest tags, the platform prices that data by category and converts it into credit redeemable with partner retailers, creators or subscription services. For brands it shifts budget from buying impressions to buying first-party data and conversions directly, cutting waste in the middle of the funnel.

After consent the data is processed with encryption and supplied to brands only in aggregate for assortment and win-back decisions, avoiding third-party cookie style cross-site tracking; the product plugs into e-commerce and subscription stacks as a widget, with consent and redemption completed on the checkout page and the scope of consent and any withdrawal recorded along the path. The venture ceased operations in 2024, the team disbanded and the product was taken down, so processing of previously authorised data ended with the entity.