Toji

Toji is a decentralized video protocol on Solana that supplies distribution, rights recording and settlement for Web3 video apps, with creators who upload, nodes that provide storage and bandwidth, and viewers taking part. Value on video platforms has concentrated with operators, who hold recommendation, ad revenue share and user data while creators hold little bargaining power.

The protocol separates registration from playback: files and metadata are recorded on-chain, playback is served by distributed nodes, and viewing plus revenue splits settle through contracts. Creators keep ownership and set licensing terms, while viewers can stake or subscribe to become part of distribution and share proceeds by contribution. Applications can build front ends on the same standard, so content and identity travel between them.