YOAKE

YOAKE is a Web3 entertainment company established in December 2023 as a joint venture of several Japanese entertainment firms, building on Soneium, the Sony-affiliated Ethereum L2, issuing tokenized digital collectibles for anime and pop-culture audiences and operating fan-engagement products. It targets the scarcity of on-chain commercialization channels for Japanese entertainment IP, where licensing, issuance and audience operations sit with separate parties: the joint venture structure consolidates IP resources, local operations and on-chain issuance in one entity. In March 2025 YOAKE partnered with OpenSea to release officially licensed The Seven Deadly Sins NFTs on Soneium at 0.002 ETH with an uncapped 72-hour mint; its IRC app logs fan support activity on-chain, with $REC tokens as transferable rewards.

Within the Soneium ecosystem it acts as the gateway bringing Japanese pop-culture IP on-chain, dividing labor with platforms like Sonova and UneMeta between IP issuance and marketplace trading. In practice, fans buy collectibles on official marketplaces and participation accrues as verifiable reward credentials inside IRC; licensing, issuance and operations run through one joint entity, which is its main difference from single-shot NFT release projects.