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Foreign media: OpenAI spends up to 15 million dollars daily on Sora video generation, with annual losses potentially exceeding 5 billion

Nov 12, 2025 17:48:14

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According to Forbes, OpenAI's video generation application Sora has surpassed 4 million downloads, but its operating costs are extremely high, spending about $15 million a day on generating AI videos, with an annual expenditure exceeding $5 billion. Analysts estimate that the average cost to generate a 10-second video is about $1.3, far exceeding the current free usage level for users.

The report points out that OpenAI is still in an aggressive expansion phase, not focusing on profitability for now, in order to expand its user base and acquire video training data. Company executives admit that Sora's economic model is "currently completely unsustainable," and in the future, they may reduce free usage and explore monetization paths through charging or advertising.

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