Platform X will update the revenue sharing mechanism to increase the weight of exposure in the creator's region

X product leader Nikita Bier posted on the X platform that starting Thursday, the X platform will update its revenue-sharing incentive mechanism, increasing the weight of exposure based on the creator's region to encourage content that resonates with users in their own country, neighboring countries, and those who speak the same language.

This move aims to reduce the behavior of competing for traffic through attention-seeking tactics and promote diverse dialogue on the platform. The X platform invites creators to start building local audiences.