The number of Starlink users has increased about fourfold in four years, but the revenue per user continues to decline

According to a report by The Information, Starlink's global user count has increased to approximately 7.8 million in 2025, marking significant growth compared to 2021. However, its average monthly revenue per user (ARPU) has decreased by about 18% during the same period, reflecting the company's strategy to capture the global market through lower prices and large-scale expansion.

The report states that Starlink's current growth mainly comes from emerging markets and the expansion of low-cost packages, including parts of Africa, Latin America, and Asia. Meanwhile, although high-profit businesses such as enterprise, aviation, and maritime are still growing, they account for a limited proportion of overall revenue.

Analysts believe that Starlink is gradually shifting from "high-end satellite internet services" to a more mainstream global broadband network, diluting launch and satellite deployment costs through scale expansion, and further strengthening Elon Musk's influence in the global communications infrastructure sector.